This lanyard was created with deep respect and admiration for the rich Mexican culture, is a celebration of vibrant colors and iconic symbols. Each detail has been carefully selected to represent the diversity of Mexico. The proposal is that HONOR as a brand can connect with the Mexican public.
Iconography
The collage to create the concept was decided to be made on traditional papel picado, filling it with icons such as birds, cacti, chilies, flowers, etc.
Pantone
In the pantone creation, I drew inspiration from the diversity of Mexican cuisine, flora, and traditional customs. From the intense green of the cacti to the bright yellows of corn. Similarly, orange and red tones transport us to the unique flora that adorns Mexican lands. Additionally, our colors reflect the deeply rooted traditions in Mexican culture, such as wrestling.
Proposals
Final Lanyard
